Established in 2018 by a team that is keen to introduce a brand that is unique and innovative in the designs we deliver that is combined with contemporary and innovative clothing styles that we believe makes a true ‘icon’.

We have developed an urban line that appeals to people from all walks of life that have a street edge. We are here to introduce a clothing line with an iconic appearance and a progressive image that is all about aspiration, status and standing out from the rest.

Established in 2018 by a team that is keen to introduce a brand that is unique and innovative in the designs we deliver that is combined with contemporary and innovative clothing styles that we believe makes a true ‘icon’.

We have developed an urban line that appeals to people from all walks of life that have a street edge. We are here to introduce a clothing line with an iconic appearance and a progressive image that is all about aspiration, status and standing out from the rest.